Free Tool
Analytics Measurement Gap Calculator
Estimate the revenue associated with visits missing from your analytics. Adjust the assumptions to explore your measurement gap.
Analytics Measurement Gap
Model the measurement gap
Use your own estimates. The example inputs are assumptions, not benchmarks.
Your Numbers
Total unique visitors per month
Your estimate of visitors missing from analytics. The 55% starting value is illustrative.
Your estimated share of visitors who buy. Use paid conversions, not signups.
Average revenue per paying customer attributed to a visit (order value, subscription, etc.)
Estimated measurement gap
Modeled unattributed revenue / year
$247,500.00
Assumes measured and unmeasured visitors convert at the same rate. This estimates missing attribution, not lost sales or recoverable revenue.
Share these assumptions and results
Try cookieless analytics
Track visits, events, and conversions with Databuddy. Review your storage, identification, and consent settings before collecting data.
Assumptions and sources
Monthly visitors × unmeasured share × conversion rate × revenue per conversion. The yearly result multiplies the monthly estimate by 12. All starting values are illustrative.
The model assumes the same conversion rate for measured and unmeasured visitors, constant monthly traffic, and no attribution from other sources. It cannot predict the revenue a different analytics tool would recover.
Consent refusal does not always mean no measurement: Google’s advanced consent mode can send cookieless pings. Cookieless tools also require a review of their storage and processing configuration; audience-measurement consent exemptions have conditions.